Results from Ad Optimization — Not Just Analytics

Every case study below is the result of RicoSystems actively rebuilding, optimizing, and managing paid campaigns for maximum performance and minimum cost. These are not just tracking results — they are optimization outcomes.

Evidence Locker

Raw Proof: Screenshots & Live Data

Direct screenshots from Google Ads and Analytics. No mockups, no stock images. These interfaces can't be faked.

Google Ads performance chart 2016-2025
Google Ads Performance — 2016 to 2025
Flatline under previous agencies, vertical spike after RicoSystems takeover.
GA4 Reports showing $905K total revenue with 115% growth
Revenue Proof
GA4: $905,000 revenue, 115% growth.
GA4 user activity data showing engagement metrics
User Activity Proof
GA4: Real user engagement, not just clicks.
Oakwood Resort realtime analytics
Oakwood Resort — Established
Years of history, established audiences.
RicoSystems realtime analytics
RicoSystems.com — Cold Start
Brand new campaign, already competitive.

Boutique Resort

Hospitality & Tourism

Validated
Industry
Hospitality & Tourism
Business Type
Boutique seasonal resort
Location
Ontario, Canada
Annual Revenue
$4M+

The Challenge

A boutique resort needed to forecast bookings with accuracy to support operational planning and revenue projections. Traditional marketing produced unpredictable results that made business planning difficult.

They required a system that could generate predictable customer acquisition costs across seasonal fluctuations.

Our Forecast

Based on systematic testing and proprietary models, we projected:

  • Click-through rate: 3.5–5%
  • Cost per click: $0.08–0.12
  • Sustainable performance over extended periods
  • Scalable across multiple campaign types

Results Delivered

4.75%
CTR
$0.09
CPC
6+ mo
Sustained
96%
Forecast Accuracy

Business Impact

$480,000
additional annual revenue
107%
digital growth year-over-year
$0.09
CPC vs $1.50 industry average
94%
cost improvement over industry

Industry Average

$1.50
Cost Per Click

RicoSystems Delivered

$0.09
Cost Per Click

Accounting SaaS Platform

B2B Technology

Validating
Industry
B2B SaaS
Business Type
AI-powered accounting
Target Market
Small business owners
Revenue Model
$50–200/mo recurring

The Challenge

A SaaS startup needed to validate paid acquisition as a scalable growth channel. With limited budget, they required confidence that customer acquisition costs would support their unit economics.

They needed forecasted CAC before committing growth capital.

Our Forecast

Based on cross-industry validation and business model analysis, we projected:

  • Click-through rate: 1.5–2.5%
  • Cost per click: $0.12–0.18
  • Rapid scaling during learning phase
  • Path to 600+ subscribers from initial deployment

Results Delivered

Early Phase — Day 4
1.47%
CTR (→ 2.5–3.5%)
$0.14
CPC
14,100
Video Views (48h)
4.4×
Growth Rate

Projected Impact

600+
subscribers from $18K deployment
$25–30
CAC (supports LTV/CAC > 3×)
90%+
forecast confidence

Why Early Results Matter

Learning phase (Days 1–14) shows lower performance that improves as algorithms optimize. Our models account for this maturation curve, providing accurate long-term forecasts from early-phase data.

Business Consulting

Professional Services

Validated
Industry
Professional Services
Business Type
Business systems consulting
Target Market
Mid-market executives
Deal Size
$5K–50K engagements

The Challenge

A consulting firm needed qualified leads for high-value engagements. Traditional lead generation produced inconsistent results with unpredictable costs per qualified opportunity.

They required a system that could forecast lead acquisition costs to support sales pipeline planning.

Our Forecast

Based on B2B service validation, we projected:

  • Click-through rate: 1.8–2.2%
  • Cost per click: $0.18–0.24
  • Qualified lead generation for complex sales cycles
  • Consistent performance across different service offerings

Results Delivered

1.96%
CTR
$0.21
CPC
$5K–50K
Deal Sizes Generated
94%
Forecast Accuracy

Business Impact

  • Predictable lead generation costs enabling sales forecasting
  • Validated across multiple service lines
  • Scalable acquisition system supporting growth planning

Previous Higher-Budget Campaigns

$0.26+
CPC · 1.6–2.0% CTR

RicoSystems Optimized

$0.21
CPC · 1.96% CTR · 19% better

High-End Furniture

Retail

Testing
Industry
Retail — High-End Furniture
Target Market
Affluent homeowners
Average Order
$3K–15K
Goal
$200K incremental/mo

The Challenge

A high-end furniture retailer needed to scale sales by $200K/month. Traditional retail advertising produced unpredictable results that made inventory and operational planning difficult.

Required forecasted customer acquisition costs based on unit economics.

Our Forecast

Based on cross-industry validation (hospitality, SaaS, services) and retail-specific modeling:

Projected CTR
1.5–2.5%
Projected CPC
$0.20–0.30
Expected CAC
$300–500 per sale
Timeline
Validation Feb–Mar 2026

Why This Matters

This validates our methodology's transferability to retail — the 4th distinct industry vertical. Demonstrates cross-industry applicability of our proprietary models. Full case study available Q2 2026.

How We Deliver Predictable Results

(Without revealing our secret sauce)

Data-Driven Modeling

We build statistical models based on empirical observation, not platform recommendations or industry "best practices." Our forecasts have confidence intervals backed by cross-industry validation.

Need-Intensity Focus

We identify the highest-intensity customer needs in your market — not just product features. Creative assets address deep pain points, not surface-level messaging.

Systematic Validation

Every forecast is tested through controlled deployment. We measure actual vs. projected performance continuously, refining models based on real-world results.

Guaranteed Ranges

Because our models produce predictable outcomes, we guarantee results within forecasted ranges. This isn't possible with guesswork — only with validated methodology.

What We Don't Share

The specific optimization techniques, platform mechanics, and strategic approaches that produce these results are proprietary intellectual property. That's why we can offer guarantees while competitors can't.

Validated Methodology. Proven Transferability.

Different industries show different performance ranges — but all show predictable convergence within our forecasted parameters.

IndustryCTR RangeCPC RangeForecast AccuracyStatus
Hospitality3.5–5.0%$0.08–0.1296%Validated
B2B SaaS1.5–2.5%$0.12–0.1890%+Validating
Professional Services1.8–2.2%$0.18–0.2494%Validated
High-End Retail1.5–2.5%$0.20–0.30TBDTesting

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